Global Rap Superstar is a shining example of the powerful impact these contests have as marketing tools, not only for artists but for brands and industry as well. Unanimously recognised as the biggest Italian Rap & Hip-Hop Competition, the first two editions saw some of the biggest names of the Italian rap scene in the panel: Marracash, Gue’ Pequeno, Don Joe, 2nd Roof, Paola Zukar (Big Picture Management) and Jacopo Pesce (Universal). The last edition attracted more than 1,000 artists and over 2 million monthly views. For 2017 we don’t only want to confirm our predominant position in the Italian market, but grow the competition even more with the inclusion of a true legend of Italian hip hop.
300K Unique Visitors
77% Organic Visists
70% M Gender
PERONI FORTE GRS 2016: CASE STUDY
The 2016 edition was sponsored by Peroni Forte. An extensive online and PR campaign gave the brand the chance to position itself strongly in the hip hop and millennials segments, with a very high engagement rate, both online and offline.
- Naming right of the competition, appearing on all promotional material, social assets and video content. All videos and editorials have been shared by judges and by Hip Hop TV with a total reach of 5.4 MILLION PEOPLE.
- Teaser video with all judges, 2nd Roof and Alfred Hitch (2016 winner) talking about the competition
- Promo video with Guè Pequeno, Marracash and Don Joe
- Double interview with Marracash and Guè Pequeno: first ever interview of the two rappers that were about to launch their first album together
- Double interview Don Joe and 2nd Roof: talking about production techniques and where production is going - 10,000 views
- Double interview with Paola Zukar and Jacopo Pesce: focus on rap industry in Italy from an A&R and management angle
- Aftermovie of live events - Battiti Live in Bari, Lecce, Bisceglie and Opening Act of Guè Pequeno's concert in Milan
- 2 months of 20 TV ads a day on Hip Hop TV
- Share of users database
Dedicated newsletter to 200,000 users
Tailored track for live event by Alfred Hitch at Battiti Live in Bari, Lecce and Bisceglie