Description

Global Rap Superstar is a shining example of the powerful impact these contests have as marketing tools, not only for artists but for brands and industry as well. Unanimously recognised as the biggest Italian Rap & Hip-Hop Competition, the first two editions saw some of the biggest names of the Italian rap scene in the panel: Marracash, Gue’ Pequeno, Don Joe, 2nd Roof, Paola Zukar (Big Picture Management) and Jacopo Pesce (Universal). The last edition attracted more than 1,000 artists and over 2 million monthly views. For 2017 we don’t only want to confirm our predominant position in the Italian market, but grow the competition even more with the inclusion of a true legend of Italian hip hop.

 

Numbers

 

2M

WEBSITE VIEWS

1,000

ENTRIES

5M

SOCIAL REACH


Traffic

300K Unique Visitors
77% Organic Visists

Influence

16-25 Age
70% M Gender

Engagement

1,5M Plays
10K Shares

 

PERONI FORTE GRS 2016: CASE STUDY 

The 2016 edition was sponsored by Peroni Forte. An extensive online and PR campaign gave the brand the chance to position itself strongly in the hip hop and millennials segments, with a very high engagement rate, both online and offline. 

  • Naming right of the competition, appearing on all promotional material, social assets and video content. All videos and editorials have been shared by judges and by Hip Hop TV with a total reach of 5.4 MILLION PEOPLE.
  • 2 months of 20 TV ads a day on Hip Hop TV 
    • Share of users database
    • Dedicated newsletter to 200,000 users

    • Tailored track for live event by Alfred Hitch at Battiti Live in Bari, Lecce and Bisceglie

 

Supported by the best

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Guè Pequeno

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Marracash

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Don Joe