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Reach 13 million millennials
with Global Rap Super Star

 
 

GLOBAL RAP SUPERSTAR

Join the biggest rap competition in Italy and target over 13 million millennials with a 4 months digital campaign, the support of the biggest hip hop influencers, an extensive press campaign and an exclusive live event.

Global Rap Superstar searches the best unsigned MCs in the country through the most sought-after online contest in Italy. This year's edition features the biggest names of Italian rap, with reach in the millions.

 
 

2,000,000

WEBSITE VIEWS

300,000

UNIIQUE VISITORS

5,000,000

SOCIAL REACH

Traffic

1,000 Entries
77% Organic Visits

Influence

16-28 Age
70% M Gender

Engagement

1,5M Plays
10K Shares


 
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Fabri Fibra

Multi-Platinum Artist

1.875.008 FB
1.150.000 TW
532.00 IG

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Shablo

Multi-Platinum Producer

82.000 FB
66.000 TW
67.000 IG

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Paola Zukar

Manager

Fabri Fibra
Marracash
Clementino

 

 

Hype Generator

A nationwide marketing and social campaign tailored around your brand will promote the project through exclusive video content, viral activities, PR and social engagement.

The judges, the contestants and our partners will be an integral part of the promotion of the competition ensuring the virality of the contest.

 
 

Target Audience

Rap is one of the biggest genres in Italy, with over 13 million followers. The target audience is predominantly millennials that are  extremely active on social media, on online purchasing and strongly interested in storytelling and in a transparent brand perception. 

 
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REACH
13,000,000

AGE
16-28 years old

GENDER
70% M 30% F

 
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The Challenge

  1.        Upload an original track and a presentation video  
  2.        A dedicated team will approve all tracks within 48 hours
  3.       Public vote to select 30 finalists

  4.       Finals - Shablo will produce an original beat for the finalist

  5.       Panel to select winner

  6.       Live event with min. 5,000 people (name TBC)

  7.       Production in studio with Shablo

 

Supported by the best 

 
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Guè Pequeno

2015-2016 Judge

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Marracash

2016 Judge

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Don Joe

2016 Judge

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2nd Roof

2015 Judges


 
 

Brand Activation

In order to affiliate millennials to your brand GRS offers you the opportunity to become a key player in the project. We don’t want you to be perceived as a sponsor but as an integral part of the project, adding unique value to the lives of your potential audience. Activities can include: 

  • Script or plot placement can be integrated in all the video content of the competition, including:
    • In the studio with Fabri Fibra: insight on the artist's professional life, giving exclusive tips to the audience and talking about the creation of his new album.
    • In the studio  with Shablo: life of a producer, tips and tricks from one of the best producers of the moment.
    • Exclusive interview with Paola Zukar, life of a rap manager and focus on her book "Rap - Una storia italiana" 
    • In the studio with the winner of GRS 2017 and  Shablo: the production of the EP
    • Winner's official videoclip 
    • Streaming and aftermovie of live event.
  • Share users database
  • Your logo and a dedicated hashtag on all videos and graphic material 
  • Banners on Fame Music for 1 to 6 months 
  • One or more dedicated articles and newsletter  

  • Product placement during  live event

 
 
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A dedicated team will work with you to ensure maximum visibility and interaction with your brand to tailor the best package for you with fees starting from 10.000€.