Description

Fame Music ran Zootropolis Music Star, a competition for Disney to launch their animation movie Zootropolis. The competition was run on a customised website and provided an extremely successful tool to engage children and teenagers, with the movie reaching higher revenues than expected and the competition being the most successful case study for any online competitions run by Disney.

 

Numbers

 

2,5M

WEBSITE VIEWS

2K

ENTRIES

6M

SOCIAL REACH


Traffic

430K Unique Visitors
81% Organic Visists

Influence

12-20 Age
60% F Gender

Engagement

2.3M Plays
13K Shares